Anatomy of an Advertising Shoot: Part III
Long. That's the only word that really describes the past few shoot days. Yesterday, we started a couple of hours before dawn and the day didn't finish until I was back in San Diego late at night. The day before, my day also started before dawn and didn't finish until about midnight. I had hoped to be able to provide updates on a daily basis, but there was just no time - and no energy.
Still, we had a great shoot and a good time. One of the great things about a shoot like this is that, if you have a good crew, everyone comes together and really starts clicking as a team. There were no shortage of laughs on the set.
As I mentioned in my last post, the idea for the shoot was to place the headlines in the photo. Trying to get the headline to be big enough and readable in the shot was constantly a challenge. On top of that, the shots will all be used in tightly cropped billboards which made composition even more difficult. It was tricky to be limit the action to just the middle third of the camera.
Here's a couple of shots with the crop applied. The headline for the first shot will read "I Believe in Social Studies"
I dropped in the headlines just to see how the shots would work. The agency will hire a retoucher to make it all look real.
I love this shot. We had cast a kid for this shot and then added in some "real people" as extras. The hired talent though didn't have a lot of expression so I substituted her out and brought in Samantha who was so much more expressive. She wanted to be a monkey so this was her version.
The shoots over, but there's still editing and retouching to be done. Saturday we leave for Texas to photograph some portraits for a private client. Even though this is a private client, it will be another fairly big production so we'll be cranking everything right up again. Unfortunately, I can't post any photos or even talk about it here since I've signed a non-disclosure agreement. (Let's just say that the client is a household name.)
John
Still, we had a great shoot and a good time. One of the great things about a shoot like this is that, if you have a good crew, everyone comes together and really starts clicking as a team. There were no shortage of laughs on the set.
As I mentioned in my last post, the idea for the shoot was to place the headlines in the photo. Trying to get the headline to be big enough and readable in the shot was constantly a challenge. On top of that, the shots will all be used in tightly cropped billboards which made composition even more difficult. It was tricky to be limit the action to just the middle third of the camera.
Here's a couple of shots with the crop applied. The headline for the first shot will read "I Believe in Social Studies"
I dropped in the headlines just to see how the shots would work. The agency will hire a retoucher to make it all look real.
I love this shot. We had cast a kid for this shot and then added in some "real people" as extras. The hired talent though didn't have a lot of expression so I substituted her out and brought in Samantha who was so much more expressive. She wanted to be a monkey so this was her version.
The shoots over, but there's still editing and retouching to be done. Saturday we leave for Texas to photograph some portraits for a private client. Even though this is a private client, it will be another fairly big production so we'll be cranking everything right up again. Unfortunately, I can't post any photos or even talk about it here since I've signed a non-disclosure agreement. (Let's just say that the client is a household name.)
John
Labels: advertising work, Non-Wedding Work
0 Comments:
Post a Comment
<< Home