Anatomy of an Advertising Shoot: Part II
It's been a long day. Yesterday started at 4:00 in the morning when I had to get up to fly out to Phoenix for my shoot while today, my first day of shooting, we got started before dawn. But the shooting went great and everyone's happy with the work. We did two shoots. The first was a couple of kids riding on their bikes with groceries.
The whole idea is to use the ad headlines in the shot. In this case, we had the headlines in several places so that we can choose where the headline will appear afterwards and then retouch the type out where we don't want it. This shot was especially tough since we had to get the models situated just right so that it would all fit on the final billboards. Not easy when you're dealing with kids and bikes while sitting on the back of a bucking golf cart.
The next shot was a lot more fun. The idea behind the campaign is to use the headlines to call attention to some of the unique aspects of the housing development. Basically, the development has this feel of Maywood USA/Pleasantville. The high school football team is named the Vipers so we did this whole football fan thing. The concept was that the fans are so into their team that they'll paint its name on their bodies.
We mixed in real cheerleaders with hired models. Unfortunately, the client decided right before the shoot that showing any skin would be too risque so they killed the body painting shot. I liked the concept so I shot it the original way anyhow - as well as a compromise way just to be safe and make everyone happy. (Not an easy job.)
In addition to everything else that we were doing today, we also took some time to scout a location that we'll be shooting at on Tuesday. It's in the nearby hills. This one should be interesting. The model that the talent chose is the most expensive of the bunch. We'll see if he's worth it. Here's the area where we'll be shooting. Should be interesting to see what we come back with.
John
The whole idea is to use the ad headlines in the shot. In this case, we had the headlines in several places so that we can choose where the headline will appear afterwards and then retouch the type out where we don't want it. This shot was especially tough since we had to get the models situated just right so that it would all fit on the final billboards. Not easy when you're dealing with kids and bikes while sitting on the back of a bucking golf cart.
The next shot was a lot more fun. The idea behind the campaign is to use the headlines to call attention to some of the unique aspects of the housing development. Basically, the development has this feel of Maywood USA/Pleasantville. The high school football team is named the Vipers so we did this whole football fan thing. The concept was that the fans are so into their team that they'll paint its name on their bodies.
We mixed in real cheerleaders with hired models. Unfortunately, the client decided right before the shoot that showing any skin would be too risque so they killed the body painting shot. I liked the concept so I shot it the original way anyhow - as well as a compromise way just to be safe and make everyone happy. (Not an easy job.)
In addition to everything else that we were doing today, we also took some time to scout a location that we'll be shooting at on Tuesday. It's in the nearby hills. This one should be interesting. The model that the talent chose is the most expensive of the bunch. We'll see if he's worth it. Here's the area where we'll be shooting. Should be interesting to see what we come back with.
John
Labels: advertising work
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